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Rubén Alicea Appointed as Director of Community Engagement & Enrollment for Lutheran Senior LIFE at Jersey City

Rubén Alicea, pictured, joined the Lutheran Senior LIFE team as the Director of Community Engagement & Enrollment in early January 2020.

JERSEY CITY, NJ – Rubén Alicea has been appointed as the Director of Community Engagement & Enrollment at Lutheran Senior LIFE, a Program of All-Inclusive Care for the Elderly (PACE) based out of Jersey City, NJ. He brings with him more than 30 years of combined New Jersey state government leadership and non-profit executive experience, especially in the Jersey City and surrounding Hudson County communities. In his capacity as Director of Community Engagement and Enrollment, Rubén will be responsible for overseeing the day-to-day marketing operations, enrollment process, and community outreach, among other duties. 

Lutheran Senior LIFE is a federally-recognized Program of All-Inclusive Care for the Elderly (PACE) that provides management of individualized health needs and personal care services for seniors, enabling them to remain independent and living in their homes and communities. The program provides door-to-door transportation to our facility, where seniors have access to consistent social activities, outpatient services, home health and home care services, as well as well-balanced meals and family/caregiver support services. Participants must be 55 years of age or older and live in select zip codes within Hudson County. They must be certified by the state at a nursing home level of care and able to live safely at home at the time of enrollment. 

Prior to assuming his new role at LIFE, Mr. Alicea served as a Council Aide in the Jersey City Office of the City Council. He has also served as Chief Executive Officer, Board Treasurer and Board Member for Puertorriqueños Asociados for Community Organization (PACO), a multi-service provider serving more than 20,000 multi-cultural and multi-lingual low and middle income residents annually in Jersey City and Hudson County. Rubén also spent more than 25 years overseeing multiple federal and state-funded programs with the State of New Jersey’s Department of Community Affairs (DCA), which he retired from in 2011. In his free time, Rubén enjoys performing with his band onstage at various events and festivals. “Music is my therapy,” says Rubén, who credits his loving parents for instilling in him the appreciation for gospel music and spiritual upbringing.

“We are incredibly excited to have Rubén join the team,” said Christine Lesicko, RN, BSN, MBA, Vice President & Executive Director, Lutheran Senior LIFE at Jersey City. “His experience with the population we serve, paired with his government leadership knowledge and background, will prove helpful to enhance the programs we offer and reach a wider audience in the Hudson County community.” 

To learn more about Lutheran Senior LIFE at Jersey City, please call (877) 543-3188 or visit http://www.lifelsmnj.org/.